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EDMI041.pdf

Article Title : Research on Marketing Strategy of Cultural and Creative Products based on Consumers' Individual Demands
Author(s) : Ting Li , Shengjun Qin
Corresponding Author : Ting Li
Keywords : Individual needs, cultural and creative products, marketing strategy.
PDF : http://download.BCPub.org/proceedings/2020/EDMI2020/EDMI041.pdf
Abstract

With the advent of the information age, it is particularly important to obtain information about consumers' individual needs to formulate corresponding marketing strategies for cultural and creative products. This article discusses the marketing strategy of cultural and creative products under the influence of consumer demand, focusing on the processing of information on the characteristics of contemporary consumer demand, and proposes a new era marketing strategy of cultural and creative products for reference.

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