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FEMS041.pdf

Article Title : Analysis of the Profitability of Streaming Media Platforms in the Post-epidemic Era-- Taking Bilibili as an Example
Author(s) : Ying Lai
Corresponding Author : Ying Lai
Keywords : Streaming Media Platform; Profitability; Financial Report Analysis
PDF : http://download.BCPub.org/proceedings/2021/FEMS2021/FEMS041.pdf
Abstract

At the beginning of 2020, due to the impact of the COVID-19 epidemic, the overall situation of China's economy is not good. Both the real economy industry and the non-real economy industry have experienced short-term losses and profit stagnation to varying degrees. This article takes the Internet streaming media platform Bilibili company as an example to analyze its existing financial problems, aiming to explore the current operating status and profit model of the streaming media industry during the epidemic period, and discuss the financial strategy and financial strategy of the streaming media platform in the post-epidemic era.

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