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GZIFF047.pdf
Article Title : The Influence of Herding Effect in Modern Society
Author(s) : Xiayi Zhang, Yulin Zi
Corresponding Author : Xiayi Zhang
Keywords : Herding Effect; Irrational Formation; Mechanism.
PDF : http://download.BCPub.org/proceedings/2020/GZIFF2020/GZIFF047.pdf
Abstract

The herding effect is widespread in modern society and has a significant impact on economic operations. Because of the existence of irrational herding behavior, it will not only affect the stability of commercial banks' credit business and capital market, but also have a greater impact on the rapid growth of P2P network lending in recent years. Therefore, this article starts from the formation mechanism of the herd effect and analyzes how it affects the economy. And put forward relevant suggestions on this basis, try to avoid the adverse effects caused by the herd effect, and make the economy develop more steadily.

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