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GZIFF026.pdf
Article Title : Research on Brand Competition in Vietnam Automobile Market
Author(s) : Tingting Liu, Ximin Cai
Corresponding Author : Tingting Liu
Keywords : Vietnam Market; Automobile Brands; Brand Competition.
PDF : http://download.BCPub.org/proceedings/2020/GZIFF2020/GZIFF026.pdf
Abstract

With the development of economic globalization, the improvement of Vietnam's economic level and the increase in demand for automobiles, brand competition in the Vietnamese automobile market has become increasingly fierce. In addition to the competition from local Vietnamese auto brands, Chinese auto brands also have to face: the competition among Korean, Thai and Indian auto brands is particularly fierce. Through the analysis and research on the automobile brands of the four major automobile importing countries in Vietnam, the main competition threats faced by Chinese automobile brands facing the Vietnamese market in the growth and development of the Vietnamese market are ascertained, and reasonable development suggestions are given.

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